subject line best practices

Email Subject Lines: Best Practices for 2019

In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading “Email Subject Lines: Best Practices for 2019”