subject line best practices

July Email Roundup: Subject Line Inspiration

There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s inbox display is a mammoth to tackle, let alone the content that follows. We thought it fitting to get your creative juices flowing this month with some top-shelf subject line inspiration. This element of email is small, but mighty. … Continue reading “July Email Roundup: Subject Line Inspiration”

Email Subject Lines: Best Practices for 2019

In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading “Email Subject Lines: Best Practices for 2019”