Strategies

Inbox Insights 2023: The Email Developer Perspective

Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading “Inbox Insights 2023: The Email Developer Perspective”

How to Create Thought Leadership Content When You’re Not the Expert

According to Email on Acid’s report, Building Thought Leadership with Content, only 26% of marketers believe their thought leadership content is “very successful.” And even self-described best-in-class marketers cite “producing the right content” as the biggest challenge. So how do you create thought leadership content that hits the mark? Marketers are hired primarily for their … Continue reading “How to Create Thought Leadership Content When You’re Not the Expert”

Four Interactive Email Fallback Strategies

One of the really exciting things to happen to email over the past few
years is the introduction of interactivity and animations in email using
CSS, or what’s being called kinetic design.

It’s important to ensure that your
email still renders nicely in clients that aren’t able to handle
advanced CSS by providing fallback content.