Spam Traps
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
A Beginner’s Guide to Blocklisting
This post was updated on May 9, 2019. It was originally published in January, 2012. Blocklists run deep. They are not limited to filtering spam from email. A blocklist can take the form of a firewall restricting access from sources, a business (or, let’s be real, school) banning visits to X-rated websites, etc. The one … Continue reading “A Beginner’s Guide to Blocklisting”
