Spam Filters
7 Signs You Might be an Email Spammer (And What to Do About It)
You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”
Get to Know the Spamhaus Project: The Biggest Name in Blocklists
The more you learn about email deliverability and spam, the more you hear the term ‘blocklist.’ But what is a blocklist? Why are they bad to be on? Furthermore – who owns and runs these blocklists? Well, one of the biggest players is Spamhaus. No, it is not a German restaurant that serves processed mystery meat. … Continue reading “Get to Know the Spamhaus Project: The Biggest Name in Blocklists”
What’s the Barracuda Spam Filter and Blocklist All About?
Is something fishy happening to your emails on the way to the inbox? This is the third entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. The ‘Barracuda Spam and Virus Firewall’ is a plug-in appliance that gives admins a suite of tools used to manage incoming mail. Learn how to read its headers and make sure your email passes the test.
What is the BIMI Email Specification and Does Your Brand Need It?
Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”
The Story of the Most Ironic Email Marketing Campaign Ever
What makes something ironic? It’s harder to define than you might think — almost as hard as it is for some people to identify spam from a legit email. As an email marketer, you know spam when you see it, and probably define it as unwanted, unsolicited, unhelpful messages that get sent to a large list of contacts. As for irony, according … Continue reading “The Story of the Most Ironic Email Marketing Campaign Ever”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
How Email Spam Tests Work and What You Can Do to Pass Them
What
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability.
