Simplicity

The Power of Simple Email Design: Will It Work for Your Brand?

Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading “The Power of Simple Email Design: Will It Work for Your Brand?”

Notes from the Dev Live Edition: Email Developer Q&A

They say that “two heads are better than one.” Well, how about three? I was excited to be part of a developer Q&A session to close out Email Camp 2022 with a couple of fellow email geeks. We’re bringing that panel discussion to you here as a special live edition of Notes from the Dev. … Continue reading “Notes from the Dev Live Edition: Email Developer Q&A”

Five Reasons Why Simple Email Marketing Wins

Does writing the “perfect” email ever feel daunting? The odds can feel stacked against you, especially since Hubspot’s study shows that readers open less than 24% of all promotional emails. So how do you steer new subscribers to open your email and click through to your landing page?  Constant communication isn’t exactly the answer. But … Continue reading “Five Reasons Why Simple Email Marketing Wins”