Security Concerns
Product Update: Setting New Standards for Compliance and Security
Sinch Email on Acid has been a longtime provider of industry leading email testing with the best email preview functionality in the industry, comprehensive testing, and deep analytics. And no matter if you’re a large-scale enterprise, or a small-scale freelancer, we have the technology you need to put your best email forward 100% of the … Continue reading “Product Update: Setting New Standards for Compliance and Security “
How Email on Acid Proves Our Commitment to Security and Privacy
Talking the talk and walking the walk are two very different things. In the digital world, there aren’t many topics that are more important than security, privacy, and compliance. They’re not something you want to brag about unless you’re truly doing what it takes. Sinch Email on Acid is proud to announce that we’ve taken … Continue reading “How Email on Acid Proves Our Commitment to Security and Privacy”
What is an SPF Record for Email and How Does it Work?
If you ask anyone to tell you the most annoying aspect of email — the thing that causes the most frustration — spam is almost always going to be a top answer. Perhaps the only thing worse than spam? Email spoofing — where bad actors send a message that pretends to be from an organization the … Continue reading “What is an SPF Record for Email and How Does it Work?”
Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance
Healthcare is an $11.9 trillion business with a unique proposition. Whether we like it or not, we are all customers with a lifelong subscription. However, this doesn’t mean we don’t choose how, where, and when we engage with the industry, so healthcare companies must market their services just like any other business. When it comes … Continue reading “Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance”
Email Spoofing: How to Stop it From Hurting Your Brand
Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading “Email Spoofing: How to Stop it From Hurting Your Brand”
Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer
Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”
