Psychology

Back-to-School Email Marketing Strategy That Gets an A+

Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading “Back-to-School Email Marketing Strategy That Gets an A+”

How to Choose the Right Colors for Effective Email Marketing

Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading “How to Choose the Right Colors for Effective Email Marketing”

5 Psychology Principles to Improve Your Next Email Campaign

With emotions playing such a large role in decision making, it would be foolish to ignore psychological factors that might influence opens, clicks and conversions. Understanding these five basic tactics arms you with the ability to create emails with a ‘wow factor’ that gets results.

Read on to learn more about the 5 persuasive psychology tactics you should use in your next email campaign.