promotional email marketing

What’s the Role of Email in the Customer Experience?

What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading “What’s the Role of Email in the Customer Experience?”

Gmail Promotions Tab: Is it Really That Bad for Marketers?

Of all of the email clients out there, Gmail is one that gives us some pretty big headaches. It’s the most popular email clients in the world with 1.8 billion users and the Gmail app has a 53% market share in the U.S. So standing out in Gmail inboxes is crucial. But what if you … Continue reading “Gmail Promotions Tab: Is it Really That Bad for Marketers?”