project management
Email Campaign Management: Tackling the Toughest Challenges
Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”
Email Testing: Folder Management and Permissions for Your Team
The more sophisticated and diverse an email program becomes; the more important it is for marketing managers to keep things organized and oversee access to key projects. That’s definitely true during pre-deployment and email testing as each campaign goes through its final improvements before launch. Who can view your email testing projects? If every one of your team members or agency … Continue reading “Email Testing: Folder Management and Permissions for Your Team”
Remote Work Tools: What’s Best for Email Marketing Teams?
Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading “Remote Work Tools: What’s Best for Email Marketing Teams?”
Project Thumbnails Make a Comeback in Our Email Readiness Platform
“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone?” Those are wise words from Joni Mitchell’s 1970 song “Big Yellow Taxi.” A tune covered by many, including Bob Dylan, Amy Grant, and Counting Crows. Harry Styles even recorded a version for the Gen-Z crowd in 2020. When project … Continue reading “Project Thumbnails Make a Comeback in Our Email Readiness Platform”
5 Email Marketing Initiatives to Invest in Throughout 2021
The New Year is an ideal time to try out exciting ideas and launch new email marketing initiatives. Of course, it takes money to pull that off, and getting approval may be harder than you’d expect. We’ve gathered advice from seven different email industry veterans in our eBook, Maximizing Your Email Marketing Budget. Plus, Email … Continue reading “5 Email Marketing Initiatives to Invest in Throughout 2021”
6 Ways to Improve Your Email Development Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
