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The Art (and Science) of From Fields
We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”
Inbox Display: What it is and How it Increases ROI
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
