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July Email Roundup: Subject Line Inspiration

There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s inbox display is a mammoth to tackle, let alone the content that follows. We thought it fitting to get your creative juices flowing this month with some top-shelf subject line inspiration. This element of email is small, but mighty. … Continue reading “July Email Roundup: Subject Line Inspiration”

The Art (and Science) of From Fields

We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”

Inbox Display: What it is and How it Increases ROI

Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”

Preview vs. Preheader Text: How Long Should Preheader Text Be?

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”

Take Your Email QA to a Whole New Level with Campaign Precheck

This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. So much goes into this process that it warrants a dedicated email checklist. The email landscape is constantly changing, and the combination of different … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”

5 Preheader Text Ideas to Increase Your Email Effectiveness

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.