We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
This post was updated on March 27, 2019. It was originally published in November 2018. When it comes down to it, email QA and testing can be a daunting, time-consuming task. The email landscape is constantly changing, and the combination of different email clients and devices means your email could render thousands of different ways. … Continue reading “Take Your Email QA to a Whole New Level with Campaign Precheck”
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.