Preheader Text
Spring Email Subject Lines: A Garden of Ideas
As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
Preheader Text: How to Use the Email Subject Line’s Secret Weapon
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.
10 Great Subject Line Inspiration Ideas: Why They Work
There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s inbox display is a mammoth to tackle, let alone the following content. We thought it fitting to get your creative juices flowing this month with some top-shelf subject line inspiration. This element of email is small but mighty. As … Continue reading “10 Great Subject Line Inspiration Ideas: Why They Work”
Summer Email Subject Lines: A Sizzling Strategy for 2021
The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”
Pre-Send Email Checklists: What’s the Best Way to QA?
In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”
The Art (and Science) of From Fields
We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”
Inbox Display: What it is and How it Increases ROI
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
