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What Is a Plain Text Email and When Should I Use One?

When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful. But there’s another world of email out there. … Continue reading “What Is a Plain Text Email and When Should I Use One?”