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The Power of Simple Email Design: Will It Work for Your Brand?

Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading “The Power of Simple Email Design: Will It Work for Your Brand?”

Plain Text vs HTML Emails: What Works Best?

Is minimalism still in? Is it better to keep it simple, stupid? Or should you try to stun your subscribers with animated images and colors galore? Plain text versus HTML emails: which one should you use for your next email campaign? When email marketers and developers look at an interactive email campaign with an eye-popping … Continue reading “Plain Text vs HTML Emails: What Works Best?”

How to Improve Transactional Email Design

Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading “How to Improve Transactional Email Design”

What Is a Plain Text Email and When Should I Use One?

This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”