Phishing scams
What DMARC Policy Should Senders Use in 2024?
If you never thought about choosing the right DMARC policy before 2024, you’re not alone. Now that Gmail and Yahoo are getting serious about the use of email authentication protocols, many senders and email marketers are trying their best to figure things out. When Gmail and Yahoo announced new sender requirements, perhaps the most important … Continue reading “What DMARC Policy Should Senders Use in 2024?”
Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI
How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading “Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI”
How to Prevent Phishing Scams from Impacting Brand Reputation
“You’ve received an inheritance. I need your bank account information to send you the money.” The email sender looks like a legitimate company. Sounds too good to be true, right? That’s because it most likely isn’t. This is a phishing scam in its most basic form. As a best practice, it’s a good idea to … Continue reading “How to Prevent Phishing Scams from Impacting Brand Reputation”
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
What is an SPF Record for Email and How Does it Work?
If you ask anyone to tell you the most annoying aspect of email — the thing that causes the most frustration — spam is almost always going to be a top answer. Perhaps the only thing worse than spam? Email spoofing — where bad actors send a message that pretends to be from an organization the … Continue reading “What is an SPF Record for Email and How Does it Work?”
Email Spoofing: How to Stop it From Hurting Your Brand
Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading “Email Spoofing: How to Stop it From Hurting Your Brand”
