Beyond a Name in the Subject Line: What Is Email Personalization?

By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”

What techniques make your email campaign relevant?

How do you create email that’s relevant to your whole audience, not just a niche group within it?

We’ll break down what strategies, technology and best practices you need to employ to ensure relevancy in your email campaigns across the board.