Optimization

illustration of email templates being tested with checks and x's
Two Types of Email Optimization Testing that Improve Performance

Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have … Continue reading “Two Types of Email Optimization Testing that Improve Performance”

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Successful Email Marketing: Good Habits and Best Practices for 2023

Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”

AB Testing split screen on a monitor
7 Rules to Follow for Email A/B Testing Done Right

Every audience is different, period.

One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.

45 Reasons Why HTML Email Optimization Should Be a Priority

With a lack of standards for rendering HTML & CSS within the various email clients, email development can sometimes be difficult*.
(* Colossal understatement…)

Even with the use of an email boilerplate, tips, and tricks, it can be rough on any developer to try to account for the many combinations of DOCTYPEs, HTML elements, and CSS properties that make up your email’s foundation.

So, what’s an email marketer to do?