Onboarding Series

B2B Email Automation: 13 Campaign Ideas for Customers and Leads

Many B2B organizations have long sales cycles. For this reason, nurturing and following up with leads, prospects, and customers is one of your most important marketing tasks. B2B email automation makes your efforts easier, more effective, and less time-consuming. It supports and amplifies the work of your sales team, warming up leads and nurturing customers. … Continue reading “B2B Email Automation: 13 Campaign Ideas for Customers and Leads”

9 Characteristics of a Killer Email Nurturing Sequence

Acquiring a customer is one thing, but keeping them is entirely different.

Your nurturing (aka onboarding) sequence could last anywhere from days to months with plenty of meaty content in the middle. That’s why we’ve focused in on nine elements to create a nurturing sequence that will keep your customers around for the long haul.