MarkUp
Schema Markup for Emails: Using Structured Data with Gmail
While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”
The Top Email Frameworks for DIY Development
If you’re producing a large number of email templates, making frequent layout changes, using responsive design, working with a team of other developers, or creating emails at the direction of a design team, coding by hand is going to be difficult to sustain. What if there were a faster, more streamlined way of coding emails? … Continue reading “The Top Email Frameworks for DIY Development”
Big Announcement: EMC Paves the Way for Email Standards
If I stand in front of my monitor and yell “email standards” three times, will they appear? If you hang out for any length of time in the world of email development, you know the drill. Some clients support interactivity, some clients don’t. Other clients show web fonts, some clients won’t. And then there are … Continue reading “Big Announcement: EMC Paves the Way for Email Standards”
