Marketing Automation
The Strategy for an Effective Email Nurture Campaign
Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading “The Strategy for an Effective Email Nurture Campaign “
Notes from the Dev: Salesforce Email Coding Tips for Beginners
Watch Notes from the Dev: Video Edition and find out how to start coding campaigns in Salesforce Marketing Cloud.
Pure Imagination: Could ChatGPT Be More Creative Than You?
Whenever people start freaking out about the possibility of artificial intelligence (AI) taking our marketing jobs away, one argument always provides some comfort… Only humans can truly be creative. No piece of technology can ever replace human ingenuity and originality. Right? After all, programs like ChatGPT can only write subject lines, campaign copy, and code … Continue reading “Pure Imagination: Could ChatGPT Be More Creative Than You?”
5 Advanced Email Marketing Tactics and Technologies to Try in 2022
The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”
Email Automation: 35 of the Best Marketing Tools
Email is the best-performing marketing channel for many businesses when it comes to ROI. If it’s not at the top for your organization, it’s probably close. But conventional email marketing isn’t enough to fully capitalize on what today’s audiences need and expect. Email marketing automation — and all that it enables your company to do … Continue reading “Email Automation: 35 of the Best Marketing Tools”
Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success
What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading “Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success”
Make Marketing Automation Magic—Not Mayhem
Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation doesn’t lead to magic. It leads to mayhem. Mayhem can show … Continue reading “Make Marketing Automation Magic—Not Mayhem”
