Marketing

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation. 

Why Simplicity Wins in Email Marketing

Does writing the ‘perfect’ email ever feel daunting? With studies showing that prospects are opening less than 24% of promotional emails,
the odds can feel stacked against you, particularly in an email-heavy
marketing environment.

So how do you steer prospects to open your email
and convert? The key lies in simplicity.