List Segmentation

8 tips to better segment your campaigns
How to Handle Email List Segmentation: 8 Winning Tips

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!

bar graph and envelope illustrating email data
Email Marketing Data: The Foundation for an Optimized Strategy

It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading “Email Marketing Data: The Foundation for an Optimized Strategy”