List Building

Email List Cleaning Best Practices to Improve Your Deliverability

You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading “Email List Cleaning Best Practices to Improve Your Deliverability”

How to Lose a Subscriber in 10 Days

True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”

7 Signs You Might be an Email Spammer (And What to Do About It)

You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”

How an Email Preference Center Increases Engagement and Reduces Churn

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

B2B Email Marketing Best Practices and the Biggest Myths 

To paraphrase the ‘70s classic rock song, email marketers are “taking care of business every day in each and every way.” However, a business-to-business (B2B) email marketing strategy often requires a unique approach. If you’ve been strictly sending emails to consumers up until now, there are some B2B email marketing best practices you should know … Continue reading “B2B Email Marketing Best Practices and the Biggest Myths “

Email Marketing Data: The Foundation for an Optimized Strategy

It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading “Email Marketing Data: The Foundation for an Optimized Strategy”

How to Get the Most from an Email Marketing Budget

You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading “How to Get the Most from an Email Marketing Budget”

University Email Campaigns: Tips for College Marketing

Universities in the United States and the United Kingdom have a bit of an enrollment problem on their hands. However, it’s an issue that strategic university email campaigns may be able to help remedy. In the US, college student enrollment is down significantly. According to The National Student Clearinghouse Research Center, there are around 1-million … Continue reading “University Email Campaigns: Tips for College Marketing”

Goals for Email Marketing in 2022: 7 Projects to Pursue

The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading “Goals for Email Marketing in 2022: 7 Projects to Pursue”

7 Killer Tactics to Grow your Email List through Social Media

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!