list growth

How to Make the Most of Your Unsubscribe Page

Seeing that unsubscribe rate tick up after launching an email campaign you’re really proud of can lead to a sinking feeling in your stomach. As an email marketer, that hurts a little, and it’s hard not to take personally, right? Was it something you sent? Break-ups like these can leave an email marketer feeling a … Continue reading “How to Make the Most of Your Unsubscribe Page”

How to Grow and Maintain Your Email List [Twitter Chat Recap]

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”