iOs

New Mobile Email Previews: Start Testing with the Latest from Android and iOS

We all know how important the mobile experience is in email marketing. You don’t need us to show you another statistic. All you need to do is look at your own analytics to see how often your campaigns are being opened on mobile devices. Not only do you have to worry about mobile responsiveness, but … Continue reading “New Mobile Email Previews: Start Testing with the Latest from Android and iOS”

What You Need to Know About the New Gmail iOS Update

The Gmail iOS app now supports IMAP and GANGA (Gmail App with a Non-Google Account). Here’s what you need to know. 

Tutorial: How to Code an Interactive Greeting Card Email

For EOA’s holiday email, I thought it would be fun to create a 3D card
opening effect. Because of the techniques involved in CSS animation, I
knew this would only work in a few clients. I coded the email to work
only in iOS devices.

Read on to see how easy this effect is!

Mobile Optimization: Retina Images in Email

Retina images are a simple form of mobile optimization that can be
implemented in any email campaign. Want to know what a ‘retina display’
really is, and how to code these beautiful images into your own
campaigns?

You’ve come to the right place.

The Gmail App is Cutting Off My Emails, What Gives?!

The Gmail app for iOS has a nasty habit of ‘clipping‘ emails, or cutting their contents short, and adding a button that says ‘Download entire message.’ This could potentially hide an email’s main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking ‘Download entire message’ the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I’ll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.