Interactive Email

Notes from the Dev: Using CSS Variables in an Interactive Wordle Email 

Interactive emails are showstoppers that really help you stand out in the inbox. But they’re not easy to pull off unless you’ve got some serious email coding skills. In this episode of Notes from the Dev: Video Edition, we’ve got just the guy (or bloke) for the job. Jay Oram of the digital agency ActionRocket … Continue reading “Notes from the Dev: Using CSS Variables in an Interactive Wordle Email “

Notes from the Dev: Coding Interactivity for Event Email Marketing

Interactive emails can be intimidating for many developers. That includes me. It can seem a little scary because of the uncertainty. How much extra coding and time will it take? Will email clients support the interactive code? How many of our subscribers will actually be able to experience it? Those are all great questions to … Continue reading “Notes from the Dev: Coding Interactivity for Event Email Marketing”

Successful Email Marketing: Good Habits and Best Practices for 2023

Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”

Notes from the Dev: Building an Interactive Email Game

Looking for a challenge? If you’re starting to feel like you keep coding the same kinds of emails over and over again, take a page out of Emre Demirel’s playbook. He decided to figure out how to build an interactive email featuring a game of Rock, Paper, Scissors that his subscribers could play without leaving … Continue reading “Notes from the Dev: Building an Interactive Email Game”

How to Code Interactive Images in Your Emails to Highlight Your Content

See how we created our recent interactive email, including the decisions we made, code for the interactive sections and how we handled fallbacks. 

Notes from the Dev: Using CSS Hover Effects and Rollovers

Want to code emails that are more interactive? The concept of interactive emails might sound a little intimidating at first. But, if you start with something simple – like CSS hover effects – you’re on the right track. Interested in learning how to use a rollover effect in email? You’re in luck! My good friend … Continue reading “Notes from the Dev: Using CSS Hover Effects and Rollovers”

Progressive Enhancements for Email Design and Development

HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all?  If you start out with the most complex version … Continue reading “Progressive Enhancements for Email Design and Development”

How to Use Interactivity and Dynamic Content in Holiday Emails

When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading “How to Use Interactivity and Dynamic Content in Holiday Emails”

Interactive Emails: 5 Exciting Ideas and Examples to Try

It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading “Interactive Emails: 5 Exciting Ideas and Examples to Try”

Creating Urgency and Anticipation with Last-Minute Holiday Emails

Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”

Outlook is Turning Off AMP for Email | What’s Next?

It’s been touted as one of the next big leaps in the evolution of email marketing. But now, Microsoft has indicated it will stop supporting AMP for Email completely – starting in October.  The news came in an update on Microsoft’s Tech Community forum. A thread from product marketing manager Aimee Sudeck, which a year ago announced the availability of developer preview for AMP emails, was edited … Continue reading “Outlook is Turning Off AMP for Email | What’s Next?”

Emails That Make Our Inbox Smile

It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading “Emails That Make Our Inbox Smile”

How to Create a “Scratch Off” Effect in Email HTML

The team at Email on Acid wanted to do something extra special to announce our Month of Giving holiday contest. So we came up with a fun design featuring “Email Gnomes” to give away gifts. At the centerpiece of this email, we designed a scratch-off ticket. Now, “scratch off” functionality doesn’t really exist in email—at … Continue reading “How to Create a “Scratch Off” Effect in Email HTML”

Our Experiment with an Interactive Email Design

By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to use, but also what you’re using interactivity for. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. With … Continue reading “Our Experiment with an Interactive Email Design”

How to Make an Interactive Email with Click-to-Reveal Code

We’ve previously discussed how to incorporate AR into email and wanted to touch on other ways you can add interactive email elements to enhance your campaign without adding too much weight. With this simple click-to-reveal method we’ll go over, you can easily implement a bit of suspense and user activity into any campaign. Using CSS … Continue reading “How to Make an Interactive Email with Click-to-Reveal Code”

How to Create Interactive Hotspots in Email

Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! Email Client Support To enable hotspots in your email … Continue reading “How to Create Interactive Hotspots in Email”

How We Created Our Interactive Scrolling Halloween Email

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. 

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

Google has announced plans to expand its Accelerated Mobile Pages (AMP) Project to email. Learn what AMP for Email is and how it works. 

How to Build an Interactive Magic 8 Ball for Email

This article covers a technique to implement an interactive Magic 8 Ball using only CSS. 

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

We sat down with the creator of Super Mail Quest, Aaron Simmonds, to learn about what inspired this idea and some of the challenges involved in creating an interactive email project.