interactive elements

Notes from the Dev: Coding Interactivity for Event Email Marketing

Interactive emails can be intimidating for many developers. That includes me. It can seem a little scary because of the uncertainty. How much extra coding and time will it take? Will email clients support the interactive code? How many of our subscribers will actually be able to experience it? Those are all great questions to … Continue reading “Notes from the Dev: Coding Interactivity for Event Email Marketing”

Interactive Emails: 5 Exciting Ideas and Examples to Try

It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading “Interactive Emails: 5 Exciting Ideas and Examples to Try”