integrations

How to Use Actionable Messages for Outlook 365

Dynamic emails containing interactive content are emerging as the next step in email marketing’s evolution. There’s a growing number of third-party solutions as well as open source projects such as AMP for email that allow subscribers to take action within an email message. After Outlook ended support for AMP in 2020, Microsoft nudged email developers … Continue reading “How to Use Actionable Messages for Outlook 365”

AMP Emails vs. HTML: What Gets Higher Conversion Rates?

The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading “AMP Emails vs. HTML: What Gets Higher Conversion Rates?”