Inbox Display
Spring Email Subject Lines: A Garden of Ideas
As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
Inbox Display: What it is and How it Increases ROI
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
