Images
How to Write Alt Text for Better Accessibility in Emails
They say a picture is worth a thousand words. So, how do you take on the challenge of effectively describing images in emails for subscribers using assistive technology like screen reading software? Understanding how to write alt text for images is a key step toward improving email accessibility – not just for your subscribers with … Continue reading “How to Write Alt Text for Better Accessibility in Emails”
Email Branding: Create a More Consistent Inbox Experience
People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”
Dark Mode vs. Light Mode: What’s a Better User Experience?
Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”
How to Adjust HTML Image Padding and Spacing in Emails
Learn how to get rid of extra space that shows up under email images.
How to Use Placeholder Text and Images in Email Design
A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading “How to Use Placeholder Text and Images in Email Design”
Notes from the Dev: Using CSS Hover Effects and Rollovers
Want to code emails that are more interactive? The concept of interactive emails might sound a little intimidating at first. But, if you start with something simple – like CSS hover effects – you’re on the right track. Interested in learning how to use a rollover effect in email? You’re in luck! My good friend … Continue reading “Notes from the Dev: Using CSS Hover Effects and Rollovers”
Dark Mode Logo Problems: Six Ideas to Improve Email Design
Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading “Dark Mode Logo Problems: Six Ideas to Improve Email Design”
Creating Urgency and Anticipation with Last-Minute Holiday Emails
Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”
Image Map Support in HTML Email
Image maps are images that contain areas that map to distinct links. Surprisingly support for image maps are pretty good in email clients.
How to Create Responsive Rollover Images for Email
This article covers how to create interactive rollover images in email that will scale with the width of your email.
Add this technique to your emails today!
