HTML Basics: A Back Pocket Guide for Beginners

Most email marketers, at one point or another, have had to go in and edit code. Having a solid understanding of HTML basics makes editing, and eventually, building your own code much less daunting. We often post HTML tips and how-tos for including fun and engaging tricks into email. For instance, we’ve covered click-to-reveal code … Continue reading “HTML Basics: A Back Pocket Guide for Beginners”

What Is a Plain Text Email and When Should I Use One?

This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

How to Add an Animated Snow Effect to Your Holiday Email Campaigns

Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like on a recent … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”

Important Email Image Checks – Will Your Design Explode in Outlook?

Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”

How to Use Augmented Reality Features in Email

Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading “How to Use Augmented Reality Features in Email”

How We Created Our Interactive Scrolling Halloween Email

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. 

Developing HTML Emails for Gmail: 12 Things You Must Know

This post was updated on April 12, 2018. It was last updated in March 2017 and originally published in June 2013. Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). Remembering to test your email can … Continue reading “Developing HTML Emails for Gmail: 12 Things You Must Know”

Which Code Should I Include in Every Email?

Learn how to build email code properly to help ensure your email displays correctly on every device and client. 

Troubleshooting Line Length in HTML Email

Line length is one of those tricky elements that can cause strange
rendering issues in email clients. These problems may appear to take
different forms as the length of the line changes.

To help you
troubleshoot the problem, I’m going to explain its roots, how to spot it
and how to fix it.

Paragraphs in HTML Email

Paragraphs may seem like one of the simplest HTML tags, but you’d be surprised how much trouble some clients can give you trouble with them. The main culprits here are and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.