HTML

What Is a Plain Text Email and When Should I Use One?

When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful. But there’s another world of email out there. … Continue reading “What Is a Plain Text Email and When Should I Use One?”

Developing HTML Emails for Gmail: 12 Things You Must Know

This post was updated on April 12, 2018. It was last updated in March 2017 and originally published in June 2013. Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). Remembering to test your email can … Continue reading “Developing HTML Emails for Gmail: 12 Things You Must Know”

Which Code Should I Include in Every Email?

Learn how to build email code properly to help ensure your email displays correctly on every device and client. 

Troubleshooting Line Length in HTML Email

Line length is one of those tricky elements that can cause strange
rendering issues in email clients. These problems may appear to take
different forms as the length of the line changes.

To help you
troubleshoot the problem, I’m going to explain its roots, how to spot it
and how to fix it.

Paragraphs in HTML Email

Paragraphs may seem like one of the simplest HTML tags, but you’d be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.