HTML
Gmail HTML Email Development: Why Your CSS Is Not Working (and More)
In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading “Gmail HTML Email Development: Why Your CSS Is Not Working (and More) “
Let it Snow: How to Use CSS Animations in Holiday Emails
The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading “Let it Snow: How to Use CSS Animations in Holiday Emails”
A Guide to Coding HTML Background Colors in Email
Black and white is classic, but how about using HTML/CSS background colors to make your email marketing campaigns pop? After all, color psychology has a big impact on your readers. In other articles, we’ve discussed how to style your emails with HTML and CSS, and we’ve given you tips on how to code a bulletproof … Continue reading “A Guide to Coding HTML Background Colors in Email”
Why Should I Set My Table Role As ‘Presentation’?
There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”
Email Coding 101: How to Use HTML, CSS, and MJML
Cookie-cutter email marketing is easy. The downside, however, is that doing things the easy way means a lot of other people are doing it that way too. You’re here because you want to do more with email coding. You have ideas. You want to take things further. You’re ready to learn some code and try … Continue reading “Email Coding 101: How to Use HTML, CSS, and MJML”
Web vs. Email Development: The 11 Biggest Coding Differences
“It’s just HTML. How hard could it be?” Those are the famous last words of many web developers who’ve been asked to code an email campaign only to discover that, when it comes to web vs. email development, there are some major differences. If all your experience is in building websites, knowing those differences will … Continue reading “Web vs. Email Development: The 11 Biggest Coding Differences”
HTML Basics: A Back Pocket Guide for Beginners
Most email marketers, at one point or another, have had to go in and edit code. Having a solid understanding of HTML basics makes editing, and eventually, building your own code much less daunting. We often post HTML tips and how-tos for including fun and engaging tricks into email. For instance, we’ve covered click-to-reveal code … Continue reading “HTML Basics: A Back Pocket Guide for Beginners”
What Is a Plain Text Email and When Should I Use One?
This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading “What Is a Plain Text Email and When Should I Use One?”
Important Email Image Checks – Will Your Design Explode in Outlook?
Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”
How to Use Augmented Reality Features in Email
Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading “How to Use Augmented Reality Features in Email”
How We Created Our Interactive Scrolling Halloween Email
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Which Code Should I Include in Every Email?
Learn how to build email code properly to help ensure your email displays correctly on every device and client.
Troubleshooting Line Length in HTML Email
Line length is one of those tricky elements that can cause strange
rendering issues in email clients. These problems may appear to take
different forms as the length of the line changes.
To help you
troubleshoot the problem, I’m going to explain its roots, how to spot it
and how to fix it.
Paragraphs in HTML Email
Paragraphs may seem like one of the simplest HTML tags, but you’d be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.
Find out how to control paragraphs in these unruly email clients, in this blog.
