Holiday Marketing
Use Your Email Marketing for Good this Holiday Season
The global COVID-19 pandemic forced many businesses to hunker down and go into survival mode as they attempt to reduce costs and protect revenues. However, this doesn’t mean that corporate goodwill should go out of the window this holiday season. In these unusual times, because we are all in this together, “cause marketing” is more … Continue reading “Use Your Email Marketing for Good this Holiday Season”
Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking
With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading “Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking”
Creating Urgency and Anticipation with Last-Minute Holiday Emails
Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”
4 Strategies to Boost Your 2020 Holiday Marketing Plan
The way 2020 has gone so far, we can understand why Popeyes Louisiana Kitchen pulled a Times Square prank pretending to end the year early and skip right to 2021. But in the real world, email marketers, like you, are counting on the holiday season more than ever to bring home the revenue in Q4. You can’t just copy-and-paste your … Continue reading “4 Strategies to Boost Your 2020 Holiday Marketing Plan”
7 Holiday Email Campaigns that Give Back
Email campaigns can accomplish so much more than increasing brand recognition or boosting your company’s bottom line.
As the holiday season approaches, we wanted to highlight seven companies that are using their email marketing channels for good.
