Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.
In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
When we started pulling together our favorite emails from November, we realized an interesting trend: Most of our favorites were not related to Black Friday or Cyber Monday. I think, like many email marketers and consumers, we were a bit tired of all the holiday hullaballoo. As this study from Omnisend points out, Black Friday … Continue reading “Our Favorite Emails from November 2018”
Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like on a recent … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”
In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.
Take a look below to get your creative juices flowing this season.
While getting ready for the holiday sales season, ecommerce businesses often focus only on what they see as the most critical activities. They make sure they don’t run out of stock, that their products are delivered on time, and that their offer is better than what their competitors can come up with. While making these … Continue reading “How to Get Your Email List Ready for the Holiday Season”
Whether they be to engage or delight recipients or to show their creative chops, here are some really cool campaigns that leverage interactivity and advanced CSS animations that we came across the past holiday season.