holiday emails
5 Tips for Mother’s Day Email Marketing Campaigns in 2024
Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading “5 Tips for Mother’s Day Email Marketing Campaigns in 2024”
Let it Snow: How to Use CSS Animations in Holiday Emails
The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading “Let it Snow: How to Use CSS Animations in Holiday Emails”
How People with Color Blindness See Your Holiday Email Campaigns
The holidays are colorful time of year. It’s the perfect opportunity to showcase festive and vibrant email designs. But not all of us perceive colors in the same ways. Color blindness impacts how millions of people experience the holidays. As you prepare to send seasonal promotions to the inboxes of your subscribers, it’s important to … Continue reading “How People with Color Blindness See Your Holiday Email Campaigns”
2023 Holiday Email Marketing Strategy and Optimization
Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.
In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.
Summer Email Subject Lines: A Sizzling Strategy for 2021
The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”
Use Your Email Marketing for Good this Holiday Season
The global COVID-19 pandemic forced many businesses to hunker down and go into survival mode as they attempt to reduce costs and protect revenues. However, this doesn’t mean that corporate goodwill should go out of the window this holiday season. In these unusual times, because we are all in this together, “cause marketing” is more … Continue reading “Use Your Email Marketing for Good this Holiday Season”
Creating Urgency and Anticipation with Last-Minute Holiday Emails
Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”
Email Marketing Inspiration: December 2018
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
The Best Black Friday and Cyber Monday Email Campaigns
In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.
Take a look below to get your creative juices flowing this season.
Holiday Interactive Email Campaigns
Whether they be to engage or delight recipients or to show their creative chops, here are some really cool campaigns that leverage interactivity and advanced CSS animations that we came across the past holiday season.
