Holiday

4 Strategies to Boost Your 2020 Holiday Marketing Plan

The way 2020 has gone so far, we can understand why Popeyes Louisiana Kitchen pulled a Times Square prank pretending to end the year early and skip right to 2021. But in the real world, email marketers, like you, are counting on the holiday season more than ever to bring home the revenue in Q4. You can’t just copy-and-paste your … Continue reading “4 Strategies to Boost Your 2020 Holiday Marketing Plan”

How to Create a “Scratch Off” Effect in Email HTML

The team at Email on Acid wanted to do something extra special to announce our Month of Giving holiday contest. So we came up with a fun design featuring “Email Gnomes” to give away gifts. At the centerpiece of this email, we designed a scratch-off ticket. Now, “scratch off” functionality doesn’t really exist in email—at … Continue reading “How to Create a “Scratch Off” Effect in Email HTML”