holiday email marketing
2023 Holiday Email Marketing Strategy and Optimization
Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.
In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.
Black Friday Email Disasters and How to Avoid Them
By now, if your Black Friday email marketing strategy isn’t already locked in, it should be taking shape. You know the plan for promotions like the back of your hand. Email copy is being written, designs are being created, and the countdown to the biggest shopping weekend of the year is ticking away quickly. Email … Continue reading “Black Friday Email Disasters and How to Avoid Them “
Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love
Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading “Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love”
How to Use Interactivity and Dynamic Content in Holiday Emails
When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading “How to Use Interactivity and Dynamic Content in Holiday Emails”
Earth Day Email Marketing Ideas: Must-See Examples
Every year, Earth Day inspires hundreds of millions of people from almost every nation on the planet to do something to help the environment. It’s a day of action, of community, and of purpose. Earth Day presents marketers with an opportunity to connect with email subscribers about this day of environmental awareness and volunteering. But … Continue reading “Earth Day Email Marketing Ideas: Must-See Examples”
Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking
With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading “Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking”
4 Strategies to Boost Your 2020 Holiday Marketing Plan
The way 2020 has gone so far, we can understand why Popeyes Louisiana Kitchen pulled a Times Square prank pretending to end the year early and skip right to 2021. But in the real world, email marketers, like you, are counting on the holiday season more than ever to bring home the revenue in Q4. You can’t just copy-and-paste your … Continue reading “4 Strategies to Boost Your 2020 Holiday Marketing Plan”
Maximize Your Memorial Day Email Marketing ROI with These Features
As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”
