Gmail Promotional Tab

Gmail Promotions Tab: Is it Really That Bad for Marketers?

Of all of the email clients out there, Gmail is one that gives us some pretty big headaches. It’s the most popular email clients in the world with 1.8 billion users and the Gmail app has a 53% market share in the U.S. So standing out in Gmail inboxes is crucial. But what if you … Continue reading “Gmail Promotions Tab: Is it Really That Bad for Marketers?”

Schema Markup for Emails: Using Structured Data with Gmail

While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”