Gmail
Gmail HTML Email Development: Why Your CSS Is Not Working (and More)
In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading “Gmail HTML Email Development: Why Your CSS Is Not Working (and More) “
Why Now is a Good Time for B2B Email List Hygiene
Lots of people use the new year to start fresh and clean up their acts. For B2B email senders, a closer look at email list hygiene may be in order. Updating your organization’s contact data is always a good idea. But if you haven’t been paying attention to your B2B email list recently, you may … Continue reading “Why Now is a Good Time for B2B Email List Hygiene”
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
Put Your Best Emails Forward – Start Testing on New Clients and Devices
People on your email list are updating their phones, software, and mobile operating systems all the time. The only way to be 100% confident your messages render and function as expected is to test before you send. That also means it’s extremely important to preview email campaigns on the newest and most popular clients and … Continue reading “Put Your Best Emails Forward – Start Testing on New Clients and Devices”
Notes from the Dev: Gmail Clipping and Enterprise Personalization
Gmail clipping can be an issue for lots of emails. Sometimes, unnecessary lines of code are the culprit because, even though there’s nothing there, it still causes bloat. One way that can happen is when senders using enterprise software include dynamic, personalized content in email campaigns. In this episode of Notes from the Dev: Video … Continue reading “Notes from the Dev: Gmail Clipping and Enterprise Personalization “
Gmail Promotions Tab: Is it Really That Bad for Marketers?
Of all of the email clients out there, Gmail is one that gives us some pretty big headaches. It’s the most popular email clients in the world with 1.8 billion users and the Gmail app has a 53% market share in the U.S. So standing out in Gmail inboxes is crucial. But what if you … Continue reading “Gmail Promotions Tab: Is it Really That Bad for Marketers?”
Schema Markup for Emails: Using Structured Data with Gmail
While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”
Gmail vs. Apple Mail: Key Differences for Email Design and Development
Occasionally, an excited email designer contacts us, saying, ‘I was testing on my iOS and suddenly my styles are working in Gmail! It’s actually responding to my responsive design!’ Or a frustrated designer will email us, saying, ‘I thought responsive designs worked on the iPhone? My customer says this email isn’t working at all.’
These misunderstandings have a common source: confusion about the mail apps for the iPhone.
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
Gmail Email Clipping | How Developers Can Avoid It
There is a lot going on in the email world right now – *eh hem* Apple Mail Privacy Protection. But I figured we’d take a moment to look at an email client behavior that’s been around for a while – Gmail email clipping. What are we talking about here? When you send an email to … Continue reading “Gmail Email Clipping | How Developers Can Avoid It”
What’s New with Gmail and What Does the Future Hold?
Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.
What You Need to Know About the New Gmail iOS Update
The Gmail iOS app now supports IMAP and GANGA (Gmail App with a Non-Google Account). Here’s what you need to know.
Gmail Update: Support for Embedded Styles and Media Queries has Arrived!
It’s finally here! It’s like Christmas in September for email developers!
Gmail has just released a bevy of important updates to their email
client, bringing it into the 21st century and enabling email developers
everywhere to leave behind old tools and techniques.
Gmail Announces Support for Embedded Styles and Media Queries
Gmail has long been a thorn in the side of email developers everywhere.
This client’s lack of support for embedded CSS (in the <head> of an email) has
been the main reason that all styles must be inlined before sending.
No longer! Gmail is about to make a major update to how their email client handles code. Read on to find out what changes will be made and how it might affect your emails.
Gmail Now Supports Display: None
Hey email devs! Just wanted to let you know that as of today, Gmail now has full support for ‘display: none;’ when used inline.
Read on for more info on where display:none is supported and where it’s not.
The Gmail App is Cutting Off My Emails, What Gives?!
The Gmail app for iOS has a nasty habit of ‘clipping‘ emails, or cutting their contents short, and adding a button that says ‘Download entire message.’ This could potentially hide an email’s main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking ‘Download entire message’ the rest of the email appears within the viewing pane.
My testing did reveal a number of interesting things about Gmail clipping. I’ll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.
This just in: Gmail DOES support embedded styles!
Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn’t quite true.
Some styles are actually allowed through. Read more to find out which styles made the grade.
5 Tips for Adapting to Gmail’s Tabbed Inbox
Gmail introduced the ‘tabbed inbox’ in May of this year, sending shockwaves through the email marketing community.
Yes, change is scary, but don’t panic just yet. Going back to marketing fundamentals will help you adjust to these changes.
How Will Gmail’s New Tabbed Inbox Affect Deliverability?
Does logging into your inbox remind you of an episode of Hoarders? Are disorganized messages circling you like a murder of crows? Well, according to the Gmail team, ‘it doesn’t have to be that way.’
