What’s New with Gmail and What Does the Future Hold?

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.

Developing HTML Emails for Gmail: 12 Things You Must Know

This post was updated on April 12, 2018. It was last updated in March 2017 and originally published in June 2013. Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). Remembering to test your email can … Continue reading “Developing HTML Emails for Gmail: 12 Things You Must Know”

What You Need to Know About the New Gmail iOS Update

The Gmail iOS app now supports IMAP and GANGA (Gmail App with a Non-Google Account). Here’s what you need to know. 

Gmail Update: Support for Embedded Styles and Media Queries has Arrived!

It’s finally here! It’s like Christmas in September for email developers!

Gmail has just released a bevy of important updates to their email
client, bringing it into the 21st century and enabling email developers
everywhere to leave behind old tools and techniques.

Gmail Announces Support for Embedded Styles and Media Queries

Gmail has long been a thorn in the side of email developers everywhere.
This client’s lack of support for embedded CSS (in the <head> of an email) has
been the main reason that all styles must be inlined before sending.

No longer! Gmail is about to make a major update to how their email client handles code. Read on to find out what changes will be made and how it might affect your emails.

Gmail Now Supports Display: None

Hey email devs! Just wanted to let you know that as of today, Gmail now has full support for ‘display: none;’ when used inline. 

Read on for more info on where display:none is supported and where it’s not.

The Gmail App is Cutting Off My Emails, What Gives?!

The Gmail app for iOS has a nasty habit of ‘clipping‘ emails, or cutting their contents short, and adding a button that says ‘Download entire message.’ This could potentially hide an email’s main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking ‘Download entire message’ the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I’ll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

This just in: Gmail DOES support embedded styles!

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn’t quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

5 Tips for Adapting to Gmail’s Tabbed Inbox

Gmail introduced the ‘tabbed inbox’ in May of this year, sending shockwaves through the email marketing community.

Yes, change is scary, but don’t panic just yet. Going back to marketing fundamentals will help you adjust to these changes.

The iPhone Native Mail App vs The Gmail App

Occasionally, an excited email designer contacts us, saying, ‘I was testing on my iOS and suddenly my styles are working in Gmail!  It’s actually responding to my responsive design!’ Or a frustrated designer will email us, saying, ‘I thought responsive designs worked on the iPhone? My customer says this email isn’t working at all.’

These misunderstandings have a common source: confusion about the mail apps for the iPhone.

How Will Gmail’s New Tabbed Inbox Affect Deliverability?

Does logging into your inbox remind you of an episode of Hoarders? Are disorganized messages circling you like a murder of crows? Well, according to the Gmail team, ‘it doesn’t have to be that way.’