Fallback

Notes from the Dev: Building an Interactive Email Game

Looking for a challenge? If you’re starting to feel like you keep coding the same kinds of emails over and over again, take a page out of Emre Demirel’s playbook. He decided to figure out how to build an interactive email featuring a game of Rock, Paper, Scissors that his subscribers could play without leaving … Continue reading “Notes from the Dev: Building an Interactive Email Game”

Progressive Enhancements for Email Design and Development

HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all?  If you start out with the most complex version … Continue reading “Progressive Enhancements for Email Design and Development”

Four Interactive Email Fallback Strategies

One of the really exciting things to happen to email over the past few
years is the introduction of interactivity and animations in email using
CSS, or what’s being called kinetic design.

It’s important to ensure that your
email still renders nicely in clients that aren’t able to handle
advanced CSS by providing fallback content.