ESP
Choosing an Email Service Provider: 11 Key Questions Before You Buy
Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.
While this is not an exhaustive list of questions, here are 9 critical questions you must consider before choosing your ESP.
Tutorial: How to Code Your Own Editable Mailchimp Email Templates
A lot of people use Mailchimp for email marketing. The marketing platform, which began as an email service provider (ESP) back in 2001, has millions of users. And it’s popular with both small businesses and entrepreneurs as well as larger companies. So, whether it’s for an employer or a client, there’s a good chance you’ll … Continue reading “Tutorial: How to Code Your Own Editable Mailchimp Email Templates”
Drag-and-Drop Email Builders vs DIY Development: Pros and Cons
When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is … Continue reading “Drag-and-Drop Email Builders vs DIY Development: Pros and Cons”
Email Automation: 35 of the Best Marketing Tools
Email is the best-performing marketing channel for many businesses when it comes to ROI. If it’s not at the top for your organization, it’s probably close. But conventional email marketing isn’t enough to fully capitalize on what today’s audiences need and expect. Email marketing automation — and all that it enables your company to do … Continue reading “Email Automation: 35 of the Best Marketing Tools”
How to Use Email on Acid with Your Email Service Provider (ESP)
Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading “How to Use Email on Acid with Your Email Service Provider (ESP)”
