When we talk about the advantages of email testing, we often focus on the benefits for email marketers and developers; sending a broken email can negatively affect a campaign’s performance, brand reputation and ROI. But email testing plays another important role in reputation – server reputation. “As an email service provider (ESP), your server reputation … Continue reading “How White-Labeled Email Testing Services Can Improve Server Reputation”
Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.
While this is not an exhaustive list of questions, here are 9 critical questions you must consider before choosing your ESP.