Engagement

How an Email Preference Center Increases Engagement and Reduces Churn

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

How to Increase Your Click Rate in Email Marketing

When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase.  No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading “How to Increase Your Click Rate in Email Marketing”

Email Marketing and Stress: What Makes Us Feel the Pressure?

Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading “Email Marketing and Stress: What Makes Us Feel the Pressure?”

Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer

Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”

Email Marketing Tactics: What are Your 2021 Priorities?

What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading “Email Marketing Tactics: What are Your 2021 Priorities?”

Email Engagement Metrics: More than Your Typical Analytics

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.