emojis
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
Emojis in Subject Lines: Do They Really Improve Email Performance?
Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns.
Summer Email Subject Lines: A Sizzling Strategy for 2021
The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”
How to Use Emojis and Special Characters in Your Subject Line or Preheader Text
Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading “How to Use Emojis and Special Characters in Your Subject Line or Preheader Text”
