emails for visual disabilities

Why Email Engagement and Accessibility Go Hand-in-Hand

There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading “Why Email Engagement and Accessibility Go Hand-in-Hand”