Email Trends
Email Marketing Design: Get Great Ideas from B2C Brands
Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading “Email Marketing Design: Get Great Ideas from B2C Brands”
The Power of Simple Email Design: Will It Work for Your Brand?
Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading “The Power of Simple Email Design: Will It Work for Your Brand?”
2023 Graphic Design Trends for Email Marketing Campaigns
Who actually has time to keep up with the latest in fashion? Because, honestly, it can be kind of overwhelming. Are we mixing patterns now, or is that still a bad idea? Should you toss those clothes you have shoved in the back of your closet from the 90s or are they suddenly back in … Continue reading “2023 Graphic Design Trends for Email Marketing Campaigns”
Email Marketing Jobs: Should You Diversify Your Skill Set?
Do you think email marketing jobs are future-proof? Far be it from us to proclaim that email is dead or even dying out. However, things are constantly changing in the worlds of marketing, technology and customer communications. It’s worth asking how email fits into the bigger picture. Will your email marketing skills always be needed, … Continue reading “Email Marketing Jobs: Should You Diversify Your Skill Set?”
5 Advanced Email Marketing Tactics and Technologies to Try in 2022
The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”
Dark Mode Emails: October Transforms into Darktober
We’re turning down the lights and going dark throughout October here at Email on Acid. It’s all part of what we’re calling “Darktober” — our comprehensive look into how an important digital design trend is impacting email marketing. Dark mode for email doesn’t have to be a mystery. During #Darktober, we’ll be strapping on our … Continue reading “Dark Mode Emails: October Transforms into Darktober”
Email in 2019: Experts Share Predictions for the Next Year in Email
Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”
