We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.
We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the ‘perfect’ weight for your email. Read on to explore our findings.