Email Preference Center
How an Email Preference Center Increases Engagement and Reduces Churn
Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.
How to Make the Most of Your Unsubscribe Page
Seeing that unsubscribe rate tick up after launching an email campaign you’re really proud of can lead to a sinking feeling in your stomach. As an email marketer, that hurts a little, and it’s hard not to take personally, right? Was it something you sent? Break-ups like these can leave an email marketer feeling a … Continue reading “How to Make the Most of Your Unsubscribe Page”
