Email Optimization
Pre-Send Email Checklists: What’s the Best Way to QA?
In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”
Optimizing Email for Every Inbox: A Podcast with TechnologyAdvice
Tanya Wheeler-Berliner, senior marketing manager for Email on Acid, was a recent guest on the TechnologyAdvice Expert Interview Series
to share her insight on the intersection of sales, marketing and
technology. The series, which is hosted by TechnologyAdvice’s Josh
Bland, explores a variety of business and technology landscapes through
conversations with industry leaders.
