A common perception is that if you email your list too often, they’ll unsubscribe. That is not always the case though. Find out what the sweet spot is for your email marketing sending frequency.
If you don’t make it to the inbox, you won’t be getting ANY opens. PERIOD. So before you can worry about your campaign’s open rate, you need to focus on deliverability. It’s a lot easier than you’d think for an innocent, legitimate email to be mistaken as SPAM. Grab this list of SPAM tips and tricks to avoid these risky filters.
After the effort you put into designing, writing and editing your email campaign, it’s easy to feel trigger happy with the send button. However, you should get your finger off that trigger and consider when the most optimal time to send is. Don’t let your message get caught in the endless abyss of your subscriber’s inbox with this downloadable marketing guide to optimize your open rates.
Opens are the ‘Top Funnel’ of Email Metrics
We call it the ‘top funnel’ because open rates have a domino effect on the rest of your email metrics. If no one opens your email, all your other metrics (like CTR) will suffer. The Radicati Group created a 2013 Email Statistics report that stated, “The majority of email traffic comes from business emails, which accounts for over 100 billion emails sent and received per day.” As these number grow each year, so does the pressure to keep your open rates up and your subscribers (and boss) happy. When waves of business emails are crashing down on your subscribers every day, what can you do to ensure your email gets opened? There are a ton of elements you can vary to try to entice your readers, but we’ve narrowed it down for you. Grab these 7 ways to get in front of your customer and make sure your message is heard.