Email Metrics
Driving Email Engagement: A Complete Guide for Email Marketers
Learn which metrics you should use to measure your email campaign’s success.
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
How to Increase Your Click Rate in Email Marketing
When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading “How to Increase Your Click Rate in Email Marketing”
Tracking Pixels in Email: Everything You Need to Know
It’s a tiny little image in your email marketing campaigns. But tracking pixels pack a pretty big punch. Email marketing is a powerful tool to reach out to customers and promote your products and services. However, to make the most out of your email marketing campaigns, you need to track how your emails perform. This … Continue reading “Tracking Pixels in Email: Everything You Need to Know”
The State of Email Marketing Teams in 2023 | Inbox Insights Results
How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading “The State of Email Marketing Teams in 2023 | Inbox Insights Results”
Email CTA Best Practices: How to Get More Clicks and Conversions
Every email campaign presents a series of hoops you hope your subscribers will jump through. Did it make it to the inbox? Check. Did they open the email? Check. And then…the moment of truth. Did they actually click on your call to action (CTA)? Email marketers spend a lot of time agonizing over deliverability and … Continue reading “Email CTA Best Practices: How to Get More Clicks and Conversions”
Inbox Insights 2023: The Email Developer Perspective
Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading “Inbox Insights 2023: The Email Developer Perspective”
Find Out if Your Subscribers Use Apple Mail Privacy Protection
As consumers, we all want stronger security and more privacy around our personal data and online activity. As email marketers, however, we also want to be able to do our jobs effectively and efficiently. So last year, when Apple announced new Mail Privacy Protection features that prevent marketers from accurately tracking email open rates (and … Continue reading “Find Out if Your Subscribers Use Apple Mail Privacy Protection”
Goals for Email Marketing in 2022: 7 Projects to Pursue
The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading “Goals for Email Marketing in 2022: 7 Projects to Pursue”
Email and B2B Content Marketing in 2022
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (insert your beverage of … Continue reading “Email and B2B Content Marketing in 2022”
Why Email Engagement and Accessibility Go Hand-in-Hand
There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading “Why Email Engagement and Accessibility Go Hand-in-Hand”
5 Habits of Highly Successful Email Marketers
Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading “5 Habits of Highly Successful Email Marketers”
4 Email Metrics that Really Matter
How are you measuring the success of your emails?
With a sea of data at your fingertips, it can be difficult to focus on the email metrics that impact your bottom line. Discover the 4 email metrics you should zero in on to achieve success with every campaign.
