Email Marketing Automation

Email Marketing in 2024: What to Expect in the Inbox and Beyond 

Predictions. Expectations. Opinions. We all have them. Why should you care about what we think about email marketing in 2024? Because we care about email, that’s why. The team at Sinch Email on Acid subscribes to the mission of simplifying email marketing’s many complexities. And from the looks of it, things could get pretty complicated … Continue reading “Email Marketing in 2024: What to Expect in the Inbox and Beyond “

B2C Email Automation: 10 Campaign Ideas for Consumers

It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading “B2C Email Automation: 10 Campaign Ideas for Consumers”

B2B Email Automation: 13 Campaign Ideas for Customers and Leads

Many B2B organizations have long sales cycles. For this reason, nurturing and following up with leads, prospects, and customers is one of your most important marketing tasks. B2B email automation makes your efforts easier, more effective, and less time-consuming. It supports and amplifies the work of your sales team, warming up leads and nurturing customers. … Continue reading “B2B Email Automation: 13 Campaign Ideas for Customers and Leads”