Email List Cleaning
What Email Testing Tools Do You Really Need in 2024?
If you put your email program to the test, would it make the grade? The answer may depend on what types of email testing tools you use. We’ve previously explained how there are two types of email optimization testing. Turns out, we may have undercounted. From signup to inbox placement and everything that happens in … Continue reading “What Email Testing Tools Do You Really Need in 2024? “
Email List Cleaning Best Practices to Improve Your Deliverability
You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading “Email List Cleaning Best Practices to Improve Your Deliverability”
Why Now is a Good Time for B2B Email List Hygiene
Lots of people use the new year to start fresh and clean up their acts. For B2B email senders, a closer look at email list hygiene may be in order. Updating your organization’s contact data is always a good idea. But if you haven’t been paying attention to your B2B email list recently, you may … Continue reading “Why Now is a Good Time for B2B Email List Hygiene”
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
7 Signs You Might be an Email Spammer (And What to Do About It)
You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”
Email Marketing Data: The Foundation for an Optimized Strategy
It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading “Email Marketing Data: The Foundation for an Optimized Strategy”
List Hygiene and the Importance of Email Validations
Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.
By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.
Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading “Sustainable Email Marketing: Is There Such a Thing?”
2021 Email Marketing Strategy: 5 Reasons to Make Changes
As we look back at the last 12 months, it’s easy to see how our personal, social, and working lives have changed dramatically. The world in January 2021 is much different than it was at the start of 2020. It’s quite likely that your email marketing strategy had to pivot last year as well. While … Continue reading “2021 Email Marketing Strategy: 5 Reasons to Make Changes”
