Email Inspiration

Email Marketing Design: Get Great Ideas from B2C Brands

Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading “Email Marketing Design: Get Great Ideas from B2C Brands”

Funny Email Examples that Prove Humor is a Winning Marketing Tactic

Here’s a silly marketing joke for you: Q: What is a pirate’s favorite marketing tactic? A: A webinAAARRRR! (Go ahead, Slack it to your events manager. We’ll wait.) Funny emails can be risky because humor doesn’t always translate the way the writer intends. If you send that joke out to your email list, and you … Continue reading “Funny Email Examples that Prove Humor is a Winning Marketing Tactic”

The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups

Black Friday is one of those events in the holiday season that applies to just about every brand and, for that reason, every email marketer.  We see all kinds of Black Friday email marketing in our inboxes, taking mental notes for our own holiday messages. Also, more brands are finding clever ways to drive subscriber … Continue reading “The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups”

21 Email Marketing Thought Leaders and Influencers

Are you a decision-maker in your organization? If so, there’s a good chance you’re following email marketing thought leaders and consuming the content they help create.  According to LinkedIn’s annual study on thought leadership, nearly half of decision-makers spend an hour or more per week engaged with thought leadership content and even more say it impacts their purchase decisions.  … Continue reading “21 Email Marketing Thought Leaders and Influencers”

5 Emails We’ve Loved in April – The Coronavirus Pivot

I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing  I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”

Email Marketing Examples in the Time of COVID-19

The Good, the Bad, and the Unsubscribes The last few weeks have been intense. Many of us have taken to our homes, figuring out how to work (and live) remotely. The news is bad…and painful…and scary. Our friends and family are constantly in our thoughts, as are our fellow humans around the world who are … Continue reading “Email Marketing Examples in the Time of COVID-19”

Seasonal Email and Subject Line Inspiration for Fall

Fall marks the beginning of a quarter-long marketing push for many brands. The holidays are just around the corner and it’s prime time to start spreading a little seasonal love to subscribers before the onslaught of holiday promotions and specials. We’ve seen a plethora of fall and Halloween-themed emails come across our inboxes over the … Continue reading “Seasonal Email and Subject Line Inspiration for Fall”

Creative Email Inspiration Using HTML Tricks

Okay, by now we all know how important it is to test an email before you send it out. Not only does email testing help protect your brand’s reputation among subscribers (and spam filters), but it’s also a chance to push your creative boundaries. For this month’s dose of creative email inspiration, we wanted to … Continue reading “Creative Email Inspiration Using HTML Tricks”

Email Marketing Inspiration: December 2018

It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”