Email Engagement
Driving Email Engagement: A Complete Guide for Email Marketers
Learn which metrics you should use to measure your email campaign’s success.
How to Lose a Subscriber in 10 Days
True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”
How to Increase Email Engagement: Top 5 Tactics
Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier said than done, right? In … Continue reading “How to Increase Email Engagement: Top 5 Tactics”
The Welcome Email Series: Start Right with New Subscribers
We always remember our firsts: first dances, first dates, first kisses, first marriages. They represent the beginning of something new. That’s why the first email you send to new subscribers is super important. Okay, maybe they won’t experience the same fireworks as a first kiss, but your welcome email series sets the stage for what’s … Continue reading “The Welcome Email Series: Start Right with New Subscribers”
Why Email Engagement and Accessibility Go Hand-in-Hand
There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading “Why Email Engagement and Accessibility Go Hand-in-Hand”
How to Create a Pulsing CTA in Email to Drive Clicks
As email marketers, we strive to be at the top of our game, making improvements to our emails, our journeys and segments wherever we can. Recently, an email newsletter landed in my images-off inbox that had a pulsing CTA button. Naturally, this piqued my interest, so I set to work investigating the code so you … Continue reading “How to Create a Pulsing CTA in Email to Drive Clicks”
Five Questions About Heat Maps and Email
Learn how to use heat map tools to track clicks and improve your email campaigns.
