Learn how to use heat map tools to track clicks and improve your email campaigns.
Learn which metrics you should use to measure your email campaign’s success.
Welcome to the third and final installment of our series on Email Engagement Metrics. This time around, we are going to apply what we’ve learned from past marketing efforts and formulate new strategies and innovative campaign tactics to increase engagement in future marketing campaigns.
What an engaged reader really looks like
In the second installment of our series on Email Engagement Metrics, we are going to break apart 8 campaigns we deployed, piece by piece, to uncover what really engages our subscribers in our email campaigns. As we sift through our analytics and campaigns with a fine-tooth comb, we will focus engagement around what happens between and open and a click. To track this seemingly elusive metric, we are harnessing the read, skim and glance rates we’ve generated through our state-of-the-art analytics software.